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Esther Gloria

Marketing Specialist

Detail oriented marketing professional with 10+ years of project management, graphic design, and web development experience, a catalog of successful digital brand campaigns, and a tool belt composed of highly creative, technical and analytical skills.

Project Management

Web Development

E-commerce

Graphic Design

Photoshop

InDesign

Illustrator

Dreamweaver

Sketch

WordPress

Magento

Shopify

Google Adwords

Google Analytics

Github

Asana

Wrike

Airtable

Mailchimp

Microsoft Office

Visual Studio

MySQL

Terminal

Filezilla

Creative Technologist

HULU
02/2020-Present

Graphic Designer / Technical Solutions Developer (C)

HULU
06/2019-02/2020

Contribute to both the creative & technical development teams with producing high-quality, compelling marketing materials in a variety of media including landing pages, emails, and digital banners, as well as managing WordPress CMS in terms of updates, optimizations, troubleshooting and content for the press and advertising departments.

Content Production Artist

Apple
07/2018-06/2019

Responsible for completing highly technical projects focusing on complex layer structures and effects in Photoshop, masterfully editing and creating pixel perfect screens and web content designs.

Digital Marketing Manager: E-Commerce & App

Club Med
01/2017-07/2018

E-commerce webmaster, app administrator, designer / developer, and project manager for B2C & B2B digital platforms for the North American Business Unit (including Canada – French and Mexico – Spanish), in terms of content production, UX / UI, product management, optimization, performance, localization and accuracy. Collaborated with international, cross-functional team to align on key messaging, standard practices, and budgetary restrictions. Responsibilities included developing and implementing site improvements following current best practices, A/B testing, animating product releases with engaging imagery and copy writing, managing propriety CMS and WordPress products, worked closely with e-commerce merchant and gateway vendors to ensure security/privacy compliance, cross-platform quality control, search engine optimization, google analytics KPI reporting, developing benchmark analysis presentations, supervising / training interns, and writing processes and procedures.

Marketing Manager

Newgard Development Group
01/2015-01/2017

Worked closely with the Sales Director and CEO in creating marketing plans for luxury residential and commercial real estate projects. Responsibilities included strategic planning, digital marketing, website design and development, forecasting/timeline coordination, event production, and social media management. I also dabbled in lead generation, marketing automation, and administering large databases. I had the opportunity of working closely with industry leading agencies to produce sophisticated sales and marketing materials, gaining first hand knowledge from exceptional designers and highly skilled marketers. While at Newgard, I also enjoyed exercising my passion for web development by redesigning newgardgroup.com and oneflager.com, as well as managing project websites like galefll.com, brickellhouse.com, and centromiami.com.

Lead Graphic Designer & Content Producer

Fortune Intl Group
10/2012-01/2015

Served as the creative lead for all luxury residential marketing projects, producing sophisticated content and collateral, including websites, CRM campaigns (html e-mails), high-end brochures, promotional items, and social media artwork. Managed fortunebroker.com, fortuneintlgroup.com, midtownmiami.com, ninemiami.com, and jadesignature.com. Worked closely with industry leading Advertising and PR agencies to develop exceptional brand campaigns for several real estate development projects including Jade Signature, The Ritz-Carlton Residences, and 1 Hotel & Homes to name a few. Redesigned the Jadesignature.com website.

Production Assistant

Univision
05/2008-10/2012
Production Assistant for the televised Miss Hispanic International USA Pageant for 4 consecutive years, focusing on stage design, logistics, scheduling, budgeting, location scouting, and creative. I also worked closely with the casting department, interviewing and selecting candidates, and was later honored to be a judge at the pageant’s finale.

Brand Ambassador - Wings Team

RedBull
06/2005-05/2008

Promoted brand recognition while engaging with individuals on a personal level to help drive positive product trial and awareness.

Marketing Specialist

I have been lucky enough to work with some of the worlds most celebrated technology, entertainment, and hospitality brands managing complex projects spanning e-commerce, mobile apps, web development, content production, digital marketing, graphic design, marketing automation, and large-scale event production. My most recent clientele includes Hulu, American Express, and Apple.

Get in Touch

notable clientele includes

Mia Wright - President of the National Basketball Wives Association

Mia Wright

President
National Basketball Wives Association

Working with Esther Marquez on building a non-profit website, with a fully functioning private members portal, was an extremely organized and professional process. Esther worked patiently with the high demands and ever changing opinions of board members, being very communicative throughout the entire process. I would recommend Esther’s services for clients seeking an elite website, with customary functions, and custom content.

The NBWA is the official 501(c)(3) charitable members group for wives, significant others & life partners of active & retired NBA and Harlem Globetrotter players.

Languages

100 %

English

Native: written and spoken.

100 %

Spanish

Native: written and spoken.

Degrees & Certifications

BFA Advertising

Miami International University of Art & Design

Beginner Analytics

Google

Advanced Analytics

Google

Certification

ContentSquare