Card 01
Area of leverage
Technical Solutions
- ——Web development
- ——Technical SEO
- ——Automation systems
- ——Performance optimization
- ——CMS architecture
- ——API integrations
- ——Data pipelines
Technical Solutions & Strategic Operations
For luxury brands, marketplaces, and modern real estate firms seeking smarter systems, clearer operations, and scalable infrastructure.
Scroll
The introduction
I translate marketing and operational friction into scalable systems — across SEO, marketplace architecture, reporting infrastructure, workflows, integrations, and digital strategy.
Discipline
Technical Solutions & Project Management
Sectors
Entertainment · Hospitality · Technology
Past lives
Disney · Hulu · Apple · Club Med · Ritz · ESPN
◆ The Role
Not a traditional consultant. An operator between systems, teams, and execution.
The most valuable work rarely lives inside a single discipline.
It lives in the space between them: the missing integration, the operational bottleneck, the disconnected reporting layer, the workflow slowing a team down, the marketplace opportunity nobody has structured yet.
My work focuses on identifying those friction points and translating them into systems that scale — technically, operationally, and commercially.
◆ Capabilities
Four disciplines. One operational mindset.
Card 02
Area of leverage
Digital Platforms & Experience
- ——Digital experience strategy
- ——Content management systems
- ——eCommerce ecosystems
- ——Multi-site platforms
- ——Content operations
- ——User journeys & conversion
- ——Platform integrations
Card 03
Area of leverage
Strategic Operations
- ——Roadmaps & sprint systems
- ——Cross-functional coordination
- ——Stakeholder communication
- ——Workflow design
- ——Documentation systems
- ——Reporting infrastructure
Card 04
Area of leverage
Growth & Intelligence
- ——Search visibility
- ——Behavioral analytics
- ——Forecasting
- ——Lead intelligence
- ——Content ecosystems
- ——Operational reporting
◆ Current Areas of Interest
The next generation of luxury platforms will be intelligence-driven beneath the surface.
Luxury real estate, hospitality, and marketplace businesses are entering a new operational era — one defined by structured data, behavioral intelligence, automation, and integrated ecosystems. The opportunity is no longer simply better branding. It's smarter infrastructure.
01 / 04
Operational Intelligence
Turning fragmented analytics into decision-making systems.
02 / 04
Marketplace Architecture
Building scalable inventory, taxonomy, and search ecosystems.
03 / 04
Luxury Ecosystem Partnerships
Connecting adjacent luxury verticals through integrations and strategic distribution.
04 / 04
AI-Assisted Operations
Using automation and intelligence layers to reduce operational friction and improve visibility.
◆ Previously Trusted By
Experience spanning technology, entertainment, hospitality, and eCommerce, shaped by both global enterprise environments and entrepreneurial ventures.
Disney
Hulu
Apple
Club Med
Ritz-Carlton
American Airlines
Airbnb
ESPN
05 · Endorsements
Words from the people who built alongside me.
01 · Client
“Working with Esther on building a non-profit website, with a fully functioning private members portal, was an extremely organized and professional process. She worked patiently with the high demands and ever-changing opinions of board members. I would recommend Esther's services for clients seeking an elite website, with custom functions, and custom content.”
Mia Wright
Executive Director · Wright Legacy Foundation
02 · Colleague
“I had the pleasure of working with Esther as the Technical Project Manager of the Hulu / Disney Streaming Marketing Technology Team, where she was one of the Senior Web Developers. She was my go-to WordPress expert and site admin for HuluAdManager and Hulu Press — invaluable for guiding design for SEO, while driving the best conversion rate for Hulu AdManager signups.”
Robert Fazio
Technical Project Manager · Hulu
03 · Manager
“It's with great enthusiasm that I recommend Esther, a Senior Web Developer under my leadership at Hulu, within The Walt Disney Company. She showcased not just impressive technical skills but a profound dedication to her role. Her mastery in web development, particularly with JavaScript, and proficiency with analytics tools like Google Analytics, Tealium, and Pardot, significantly boosted our web operations and our understanding of user engagement.”
Alyssa Saucedo
Senior Team Lead · Disney
04 · Direct Report
“Esther was my boss in 2017 at Club Med's American headquarters in Miami, where her leadership, communication, and creative ideas always motivated our team. I'm lucky to have worked with a manager who's not only interested in the company's bottom line, but also in her interns' and employees' professional growth.”
Severine Sabin
Marketing & Events Coordinator · Club Med
◆ Currently
Working with luxury brands, marketplaces, and ambitious operators worldwide.
Open to strategic consulting, embedded technical operations, marketplace initiatives, SEO infrastructure projects, and cross-functional operational leadership.
Discipline
Technical Solutions & Strategic Operations
Year
MMXXVI ↑