Card 01
Area of leverage
Marketplace & Real Estate Systems
- ——Luxury inventory architecture
- ——Listing ecosystems
- ——MLS & feed structures
- ——International buyer journeys
- ——Property storytelling
- ——Operational workflows
Technical Solutions & Strategic Operations
For luxury brands, marketplaces, and modern real estate firms seeking smarter systems, clearer operations, and scalable infrastructure.
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The introduction
I translate marketing and operational friction into scalable systems — across SEO, marketplace architecture, reporting infrastructure, workflows, integrations, and digital strategy.
Discipline
Technical Solutions & Project Management
Sectors
Real Estate · Hospitality · Entertainment
Past lives
Disney · Hulu · Apple · Club Med · Ritz · ESPN
◆ The Role
Not a traditional consultant. An operator between systems, teams, and execution.
The most valuable work rarely lives inside a single discipline.
It lives in the space between them: the missing integration, the operational bottleneck, the disconnected reporting layer, the workflow slowing a team down, the marketplace opportunity nobody has structured yet.
My work focuses on identifying those friction points and translating them into systems that scale — technically, operationally, and commercially.
◆ Capabilities
Four disciplines. One operational mindset.
Card 02
Area of leverage
Technical Solutions
- ——CMS architecture
- ——API integrations
- ——Data pipelines
- ——Web Development
- ——Technical SEO
- ——Automation systems
- ——Performance optimization
Card 03
Area of leverage
Strategic Operations
- ——Roadmaps & sprint systems
- ——Cross-functional coordination
- ——Stakeholder communication
- ——Workflow design
- ——Documentation systems
- ——Reporting infrastructure
Card 04
Area of leverage
Growth & Intelligence
- ——Search visibility
- ——Behavioral analytics
- ——Forecasting
- ——Lead intelligence
- ——Content ecosystems
- ——Operational reporting
◆ Current Areas of Interest
The next generation of luxury platforms will be intelligence-driven beneath the surface.
Luxury real estate, hospitality, and marketplace businesses are entering a new operational era — one defined by structured data, behavioral intelligence, automation, and integrated ecosystems. The opportunity is no longer simply better branding. It's smarter infrastructure.
01 / 04
Operational Intelligence
Turning fragmented analytics into decision-making systems.
02 / 04
Marketplace Architecture
Building scalable inventory, taxonomy, and search ecosystems.
03 / 04
Luxury Ecosystem Partnerships
Connecting adjacent luxury verticals through integrations and strategic distribution.
04 / 04
AI-Assisted Operations
Using automation and intelligence layers to reduce operational friction and improve visibility.
◆ Case Studies
What it looks like when the work actually lands.
Case 01
CA Estates Marbella
Technical SEO · Luxury Real Estate
From invisible to indexed — a search footprint rebuilt from the ground up.
Restructured the site architecture, rewrote the metadata layer, and shipped a content engine tuned to international buyer intent. The result: a measurable shift in how Google understood the brand.
21,566.28%
Biggest Increase in Google Search impressions
Google Search Impressions
◆ Top pages by impressions
Marbella Luxury Housing Market 2025
18,631
Inheritance Laws in Spain
15,147
Marbella Real Estate Market Report 2025
13,324
Spain's Property Registry Guide
11,526
Case 02
Mila Homes
Marketing Ops · Workflow Design
Turned a year of scattered ambition into a shipped roadmap.
Established the operational backbone — project briefs, sprint cadence, deliverable tracking, and stakeholder rituals — then helped build out a full year of projects and deliverables alongside the founding team.
654
Tasks scoped, tracked, and shipped across the 2026 plan
Asana tasks shipped — by category and monthly cadence
◆ 2026 Departmental task allocation
19
Jan
15
Feb
38
Mar
44
Apr
54
May
76
Jun
51
Jul
46
Aug
45
Sep
47
Oct
46
Nov
47
Dec
Marketing
Sales
Concierge
Rentals
Development
◆ 2026 Task breakdown per month
48
Mar
49
Apr
60
May
70
Jun
51
Jul
46
Aug
45
Sep
47
Oct
46
Nov
46
Dec
Social Media
Email & News
Website Content
Team Requests
Brand Delivery
Website Mgmt
Admin / Ops
Other
Strategy & Planning50
Social Media47
Email & CRM32
Other23
Brand & Creative18
Website18
Internal Requests16
SEO Initiatives6
Administrative5
Case 03
Reos Intel
Product · Operational Command Center
Built the internal brain — report, analyze, strategize.
Designed and built Reos Intel as an operational command center: live reporting, market analysis, and strategic forecasting in one place. The system that turns raw real-estate data into decisions, replacing a stack of spreadsheets and guesswork.
1 system
Connecting marketing, operations, CRM, sales, and rentals
◆ Reos Intel · Live product walkthrough
Hover to pause
▶
◆ Ventures in Flight
Three ongoing projects exploring different layers of modern luxury ecosystems.
Venture 01
Marbella Creative Society
A curated creative community and editorial platform spotlighting local culture, design, and talent across the Costa del Sol.
Venture 02
PrivéMonde
A luxury platform connecting discerning audiences with exceptional experiences, brands, and destinations worldwide.
Venture 03
Reos Intel
An operational intelligence ecosystem for luxury real estate businesses, designed to unify reporting, workflows, and strategic visibility.
◆ Previously Trusted By
Experience spanning luxury real estate, hospitality, entertainment, e-commerce, SEO, and operational systems — across both corporate and entrepreneurial environments.
Disney
Hulu
Apple
Club Med
Ritz-Carlton
American Airlines
Airbnb
ESPN
05 · Endorsements
Words from the people who built alongside me.
01 · Client
“Working with Esther on building a non-profit website, with a fully functioning private members portal, was an extremely organized and professional process. She worked patiently with the high demands and ever-changing opinions of board members. I would recommend Esther's services for clients seeking an elite website, with custom functions, and custom content.”
Mia Wright
Executive Director · Wright Legacy Foundation
02 · Colleague
“I had the pleasure of working with Esther as the Technical Project Manager of the Hulu / Disney Streaming Marketing Technology Team, where she was one of the Senior Web Developers. She was my go-to WordPress expert and site admin for HuluAdManager and Hulu Press — invaluable for guiding design for SEO, while driving the best conversion rate for Hulu AdManager signups.”
Robert Fazio
Technical Project Manager · Hulu
03 · Manager
“It's with great enthusiasm that I recommend Esther, a Senior Web Developer under my leadership at Hulu, within The Walt Disney Company. She showcased not just impressive technical skills but a profound dedication to her role. Her mastery in web development, particularly with JavaScript, and proficiency with analytics tools like Google Analytics, Tealium, and Pardot, significantly boosted our web operations and our understanding of user engagement.”
Alyssa Saucedo
Senior Team Lead · Disney
04 · Direct Report
“Esther was my boss in 2017 at Club Med's American headquarters in Miami, where her leadership, communication, and creative ideas always motivated our team. I'm lucky to have worked with a manager who's not only interested in the company's bottom line, but also in her interns' and employees' professional growth.”
Severine Sabin
Marketing & Events Coordinator · Club Med
◆ Currently
Based in Marbella. Working with luxury brands, marketplaces, and ambitious operators worldwide.
Open to strategic consulting, embedded technical operations, marketplace initiatives, SEO infrastructure projects, and cross-functional operational leadership.
Based
Marbella · Costa del Sol
Operating
Worldwide
Discipline
Technical Solutions & Strategic Operations
Year
MMXXVI ↑