I led the complete redesign and SEO optimization of Route66Marbella.com, transforming it into a sleek, high-performing digital hub for Marbella’s original cannabis club. Over 12 months, clicks surged by 1,747% (from 59 to 1,090) and impressions increased by 1,546% (from 2.9K to 48.4K). The project introduced a new members-only signup feature, improved site speed, and implemented data-driven on-page SEO — elevating the brand’s visibility and conversions across the Costa del Sol.
