I managed the migration of Hulu Guides from a section on a separate website to its own dedicated WordPress site. This strategic move was aimed at improving SEO performance and streamlining content management. By creating a standalone WordPress site, I enabled more effective optimization of guide content, enhancing search engine visibility and user accessibility. The migration involved setting up a new, organized structure with custom content management features, ensuring that updates and additions could be handled seamlessly. This initiative has significantly boosted Hulu Guides’ online presence and made content management more efficient for the team.