Esther Gloria

01 · Profile

15+

Years of Experience

10+

Global Brands & Organizations

99+

Digital Solutions Delivered

∞

Ideas Turned Into Systems

Digital leader with 15+ years of experience building and optimizing websites, e-commerce platforms, CMS ecosystems, and digital experiences for global brands including Disney, Hulu, Apple, ESPN, American Airlines, and Club Med. Specializing in web development, SEO, analytics, platform operations, and digital marketing systems that improve performance, streamline workflows, and drive measurable business results.

02 · Experience

Haute Digital Studio
Jan 2020 — Present (6 yrs 6 mos)
Founder · Technical Solutions & Digital Operations
Independent practice for brands, marketplaces, and modern digital ecosystems. Translates marketing and operational complexity into scalable systems — SEO infrastructure, web development, cms management, e-commerce, reporting systems, workflow design, API integrations, automation, and analytics — as both strategic consultancy and operational execution partner.
Disney Streaming & Hulu
Jun 2019 — Jan 2026 (6 yrs 8 mos)
Senior Web Developer — Disney+, ESPN, Hulu (Jan 2022 - Jan 2026)
Web Developer — Press, Ad Manager & Marketing (Jun 2019 - Jan 2022)
Production Designer / Web Developer (Oct 2018 - Jun 2019)
Progressed through three roles spanning production design, web development, SEO infrastructure, and platform operations across Hulu and Disney Streaming. Led development and optimization initiatives supporting Disney+, Hulu, and ESPN marketing ecosystems, including enterprise CMS platforms, CRM integrations, analytics implementations, and search visibility programs. Built and maintained internal and external web properties to enterprise standards of performance, accessibility, security, and usability while partnering closely with product, marketing, engineering, analytics, and creative teams. Architected SEO and measurement initiatives that improved organic visibility, engagement, and operational efficiency across high-profile digital campaigns. Recipient of the Hulu Breakthrough Award for innovation in SEO infrastructure, analytics, and performance measurement.
Apple
Jun 2017 — Jun 2019 (2 yrs 1 mo)
Designer / Web Developer, Marketing
Delivered pixel-perfect digital assets and web content supporting global marketing campaigns. Developed and localized email campaigns and landing pages across markets, contributing to high-profile product launches within Apple's marketing operations.
Club Med
Jan 2016 — Jul 2018 (2 yrs 7 mos)
E-commerce Manager, Digital Marketing
Directed e-commerce strategy and platform operations across Club Med's North American web portfolio, managing websites serving the United States, Canada, and Mexico in English, French, and Spanish. Drove growth through content optimization, UX/UI enhancements, localization workflows, merchandising strategy, and structured A/B testing programs. Owned cross-platform quality assurance and compliance while ensuring alignment with global brand standards.

03 · Capabilities

Digital Infrastructure

Enterprise CMS & custom web platforms
Front-end engineering (React / TypeScript)
Performance & Core Web Vitals
Accessibility & responsive systems
Editorial / marketing surfaces at scale

Marketplace & Commerce Systems

Catalog, feed & inventory infrastructure
Conversion funnels & A/B testing systems
Search & merchandising infrastructure
Checkout, payments & CRM integrations
Listing operations & data quality

Search & Visibility

Indexation, crawl & schema strategy
Internal linking & taxonomy systems
International / multi-locale SEO
Content infrastructure & templating
Ranking & traffic recovery programs

Operations & Leadership

Cross-functional team leadership
Roadmaps, sprints & release operations
Stakeholder & executive communication
Vendor & agency oversight
Analytics: GA4, Tealium, Pardot

04 · Platforms & Systems

•WordPress•WooCommerce•Shopify•Magento•BigCommerce•OpenCart•Joomla•Drupal•Contentful•Adobe AEM•HTML•CSS•SCSS•JavaScript•TypeScript•PHP•React•Next.js•Node.js•REST APIs•GraphQL•Git•GitHub•Cloudflare•Google Analytics GA4•Google Tag Manager•Google Search•Google Business•Ahrefs•SEMrush•Screaming Frog•Yoast SEO•Technical SEO•Schema Markup•Salesforce•Pardot•HubSpot•Mailchimp•Klaviyo•Marketo•ActiveCampaign•Resend•Looker Studio•Google Analytics•Tealium•Power BI•KPI Reporting•Data Visualization•Conversion Tracking•Attribution•Asana•Jira•Monday.com•Trello•Airtable•Notion•Confluence•Agile•Scrum•Figma•Adobe Creative Suite•Photoshop•Illustrator•InDesign•Premiere Pro•Lightroom

05 · What sets me apart

Marketing fluency + engineering depth
I operate at the intersection of marketing, operations, and technology — fluent in each, owned by none. Fewer translation losses, faster decisions, cleaner systems.
SEO infrastructure as a discipline
Not content tips — taxonomy, indexation, schema, internal linking, and templating systems engineered to compound for years.
Operator's instinct, end-to-end
Concept to release. Vendor to QA. Analytics to insight. I lead initiatives across the full lifecycle and close loops most teams leave open.
Battle-tested at enterprise scale
Built and operated digital infrastructure inside Disney, Hulu, ESPN, Apple, Club Med, American Airlines, Fortune International Group, and Newgard Development Group — environments where standards, security, and review cycles are non-negotiable.

06 · Honors & Awards

Jul 2021
Hulu Breakthrough Award
Hulu · Disney Streaming
Annual recognition for outstanding performance and innovation — awarded for architecting SEO infrastructure across Hulu's Small Business Ad Sales marketing properties, implementing advanced user-behavior tracking systems, and delivering cross-channel analytics that reshaped how the team measured campaign effectiveness.